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Client : Specialising in welcome gifts for babies, the Salmon Arc en Ciel group designs, perfects, manufactures and sells a coordinated and affectionate range of day and nightwear for newborns and children up to 8 years of age, together with bedding, child care and bathing items, comforters, toys and gift boxes.
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Work : A design collaboration for working on a new packaging concept around their key product the soft toy. This “doudou” is basically bought in supermarket and offered for birth. Combining a protective gift pocket in the same packaging with the friendliness of allowing people to touch it. The item reduces plastic for being eco-friendly. “Papillote” ( paper wrapped candy ) is one solution, based its simplicity and cost effectiveness but also fitting to all the constraints.
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Link : www.sucredorge.com
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Client : Sucre d’Orge / Salmon-Arc en Ciel Group
Designers : Mathilde Fourreau / Adrien Nazez
Location : Angers / France
Year : 2007