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Client : Feiyue { féyué } : In English Feiyue = Flying forward. According to Chinese traditions, FEIYUE symbolizes the dual elevation of both body and mind. Originating in Shanghai, the Feiyue™ sneaker first appeared in the 1920s. This small shoe made of light material, that has guided the paths of all social classes in China, has crossed continents, arriving in Europe in 2006, where it was picked up by a team of French enthusiasts, fascinated by sneakers and urban culture. Considerable work has been conducted on improving quality standards: with a complete revision of the original form and more carefully selected materials, the resulting shoe combines aesthetics with durability.
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Work : A design collaboration for customizing a Feiyue™ shoes. The Pouss-Pouss concept was inspired by the idea of ” how to play with the harigata logotype ?”. The team was, so far most of the members are in Asia, interested by an ancient game : the “pouss-pouss”. Fresh and trendy colors are utilized for “finishing” the concept.
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Link : www.feiyue-shoes.com
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Client : Feyiue™ Shoes
Designers : Jean Christophe Naour / Adrien Nazez
Location : Paris / France
Year : 2008